Cinema giant, Cineworld have rolled out Protouch’s award-winning Xen X5 and Xen X4 across a selection of its cinemas nationwide.

The self service kiosks will be used for both Cineworlds Unlimited Film programme and for ticket collection.

In 2008, Cineworld, the second largest multiplex cinema in the UK installed the kiosk into five of its cinemas, including Glasgow, West India Queys and Cheltenham.

The self service kiosks are situated at the foyer and are used for customers to sign up to the Unlimited Film Programme that entitles visitors to watch any film, any day, at any time and at any Cineworld Cinema from just £13.50 per month.

Cinemagoers simply sign up by entering their details into the self service kiosks.

From this an A4 receipt with a photo of the member on is printed out, which they can use as identification until their membership card arrives in the post.

In the six months that the self service kiosks have been operating, the cinema chain have seen impressive results, with membership increasing 100 per week.

Due to this success, Cineworld plan to further install the Xen X5 kiosk into all of its cinemas, selling the Unlimited programme.

John Anderson, Cineworld’s Marketing Co-ordinator, said, “The Unlimited programme is a large and important part of Cineworlds business and distinguishes them from every other cinema company in the UK and Protouch’s X5 kiosk is helping advance this programme.”

On the back of the success of the X5s. Cineworld has greatly expanded its kiosk operations and is now rolling out 34 of Protouch’s new Xen X4 kiosks into 13 of its UK cinema sites.

The X4s will be used by cinema goers for the ticket purchase and collection and will run as either a wall or floor mounted kiosks using the latest Chasis Printer technology for printing ticket receipts.

Collectively, the kiosks have brought down ticket purchasing handlin and paper costs and are particularly beneficial for managing customer data.

Protouch are currently Europe’s number one manufacturer and distributor of touch screen equipment. Their award-winning Xen X5 is the star of the Xen kiosk range after winning the Retail Systems Awards 2008 EPoS Innovation of the Year.

For more information about Protouch and its products, visit www.protouch.co.uk