A lot of planning is required when planning a kiosk project so you need to make sure that you have your checklist at hand.

From the hardware selection to software design, the planning and processing can become a particularly daunting task especially if you know nothing about kiosks.

However, once the kiosk project has been launched there is a very important step which many people often skip.

Picture this:

You have invested thousands of pounds into a self service system built around a specific user/customer and a specific purpose. The manufacturer has done their job creating the enclosure design and supplement signage of the kiosk, making it easy to recognise and understand by customers.

However, the marketing of the kiosk is where the secret lies when increasing the usage of the system in your store. If your customers don’t know why it is there or how it will help them, they won’t use it making your investment a waste of time.

So what should you do?

Plan

It is never too early to plan and it is also never too late. However it is important that you publish the message in as many different directions as possible. That way the different types of media will appeal to different types of people as well as getting your marketing campaign to reach a wider audience.

Consider your tactics

The main aim is to get people to use your kiosk so think of different marketing ideas you could implement in your store to increase the usage.

A prime example is when supermarkets offer different promotions and discounts via the kiosk when customers print off coupons or vouchers.

Kodak were another company that jumped onto the marketing bandwagon. They ran national television advertising spots for its PictureMaker kiosks alongside British Telecom trying to get customers to use the kiosks picture phone to e-mail a crazy face or joke for the chance to win cash.

The main aim is knowing your audience and talking to them about the self service kiosk through traditional marketing methods.

Word of mouth also plays a massive role when marketing your product. Think about educating a smaller, selective group of customers to obtain great results. Getting customers to help other customers in the long run helps the system to run smoothly. 

It is also essential that you market the kiosk internally too. Pitch the idea to your employees about how the kiosk works, how it can improve sales and the benefits to the self service kiosk for them and your customers.

For more information on how a self service kiosk can help your business visit Protouch today.