When running any business it is important that the products and services in your store are specifically placed and delivered at ease to your target market.

For instance if you own a toy shop, you are highly unlikely to put the expensive life-size toy train on the top shelf away from tiny childrens eyes. Instead, you would have it centre stage, in the middle of the store so children can test it out and beg their parents to buy the toy giving you the perfect sale. And the same goes for self service kiosks.

Self service kiosks should be a welcoming invite for customers arriving at your business. Whether you are selling products or offering services, information or advice, a self service kiosk should stand out and scream, ‘I am here and I can help you!’

Not only this, the content on a self service kiosk should lend a hand to all your customers, particularly parents who may have their kids in tow. Picture the scenario.

Family day out to the shopping store and Mum needs to buy a new pram for the new baby on the way. With mum, dad and two children in tow, the family head to the shops knowing that in about one hours time the children are going to be bored…and very stressful.

They arrive at the store to find all the staff preoccupied on the till or with other customers and they need to find information about a certain product and what it includes. The kids are getting agitated and would much prefer to be at home and start to cause hassle for the parents.

Generally the parents would get too stressed to wait, leaving the store without their desired purchase and you out of pocket.

Solution? A self service kiosk which can provide all the information available about the product, the price, alternative and added items, opportunity to purchase at the kiosk or pre-order online, and most important, a happy customer.

Customers like to come into a store and get the best service possible especially if they have a busy lifestyle. They don’t want hassle or fuss and would much prefer to be in and out as soon as possible. Yet this cannot happen if their are no alternative services available if all your staff are pre-occupied.

A fantastic example of a store who implemented self service kiosks in to their company is UK baby website, Kiddicare. Kiddicare wanted to expand their multi-channel marketing strategy and installed Protouch’s award-winning kiosk to improve in-store offerings by allowing customer to purchase individual brand merchandise via the kiosk.

The kiosk model used was the Xen X5 with 19” touch screen, Verifone Secura chip and pin unit and an 80mm receipt printer, each one looks very cool with an individual full cover branded laminate. The software was produced by K3, who partnered us in the Kiddicare solution. 

Tom Quarry, managing director of Protouch commented, “The Protouch and K3 kiosk solution leads the way for the retail sector by showing a glimpse of the store of the future. Our kiosks make the sales process faster, simpler and hassle free, so much so that customers are spending 4x more at the kiosks than they are at Kiddicare’s tills”. 

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So don’t leave your customers waiting around in the aisle’s any longer and contact Protouch today to find out about how your business can benefit from a self service kiosk.