We don’t know why this happens but people are naturally drawn to technology gadgets situated in non technology places.

From supermarket self service kiosks to ticket kiosks at the train station, consumers are intrigued as to what is on offer and what information they can find.

A kiosk which has caught the eye of many shoppers is the ‘Shop to Cook’ electronic recipe kiosk. Positioned between the produce and meat departments the kiosk stands out a treat and entices customers to have a sneak peak at what is going on.

Standing at 7ft tall and a couple of feet wide, the kiosk has a large touch screen with “Every Day With Rachael Ray” written across the top. The content for the kiosk is provided by the Reader’s Digest Association, a trusted source by shoppers and owners of the Rachael Ray magazine, as well as Taste of Home and Allrecipes.com.

The kiosks also sells integrated advertising on the kiosks for other companies to advertise their products. That way the kiosk is paying for itself through advertisements.

Another successful recipe kiosk for instore is the Shop to Cook kiosk implemented into hundreds of stores around the USA. Through research conducted by the kiosk manufacturers, they found that 62 per cent of people who used the kiosk for recipe ideas purchased the ingredients on the same day.

The deployment of these kiosks are a prime example of companies having to redefine themselves in order to correspond and adapt to people’s change in lifestyle and the current economical climate.

Electronic publishing is taking over old media traditions as Reader’s Digest filed for bankruptcy protection in August. June saw the publication announce plans to publish just 10 months of the year with its workers forced to take a week of unpaid holiday-those that were not made redundant that is.

Since this dramatic fall Reader’s Digest saw the need to innovate hence starting the Shop to Cook kiosk.

The kiosk offers an array of information for its users. From recipes for produce, meat, seafood, losing weight and a wide range of other categories, visitors simply find a recipe they like, print it off on thermopaper all complete in just a few seconds.

The point of this article is simple. Deploying a kiosk into your business can introduce new and exciting ways for customers to shop. The recipes on this kiosk are also available on the website so visitors can browse from home and then print the recipe in store instead of writing it all down at home.

The move into a kiosk mad world is a slow starter but gradually this is what our life will become. It needs the bigger companies to change their tradtional sales and advertisement mechanisms in order for smaller companies to follow suit.