So you’ve got your kiosk and now it’s all up to you. How can you truly maximise the investment you’ve put in? Kiosk deployment can be quite a complicated affair, and a successful rollout is never a guarantee.

To help you minimise deployment difficulties, here are five key issues that normally hamper a kiosk’s potential so be aware:

- A failure to present a truly compelling offer to the customer

- Relying on intangibles for an attractive return on investment

- A failure to differentiate between the pilot stage and the scaling stage

- Forgetting that the first roll-out will never be perfect

- A failure to effectively locate kiosks

For advice on kiosks and their deployment, contact Protouch; market leaders in self-service technology.