Global Axcess Corp, an independent ATM provider with more than 4,500 machines, are branching out into the self-service market with a line of DVD-rental kiosks in 2010.

CEO George McQuain, who has largely been responsible for bringing the once-struggling Global Axcess back to profitability, says they have a unique opportunity to compete against the major DVD-rental brands.

“We believe there is a largely unmet addressable market for DVD kiosks that will not only allow us to penetrate the market but also allow us to displace incumbents,” McQuain said in December. “Our goal is to leverage our ability to deploy, manage, maintain and process transactions from a wider range of self-service kiosks beyond the traditional ATM. We believe our aggressive move into the DVD kiosk market has significant upside revenue growth opportunities for us.”

During 2009, kiosk revenue grew 94%, with the Redbox-dominated channel approaching $1 billion in revenue. Kiosk rentals were more than enough to offset a 3.2% decline in rentals from brick-and-mortar outlets such as Blockbuster and online sectors.