A global lens manufacturer is piloting 10 educational interactive kiosks at partner retail locations to educate eye wear shoppers about its adaptive lenses and illustrate how photochromic technology works.
The Transitions Optical interactive kiosk offers more than 100 lens options and believes consumer education is a key aspect to advancing its product portfolio and partner sales efforts.
The free-standing touch screen kiosk uses 72 UV-LED light bulbs to simulate outdoor UV rays to demonstrate how fast a transition lens responds when exposed to daylight.
A kiosk user simply places a demonstration card under the bulbs and within 12 seconds can see the lens react.
“The kiosk helps consumers actually ‘see’ the transformation of the lenses turning a different colour right before their eyes,” said Sandy Berman, account executive of Frank Mayer & Associates, manufacturers of the kiosk.
The interactive kiosk works by demonstrating to consumers how transition lenses react to different simulated lighting situations.
“It is unique because it gives a convincing demonstration and backs up the demonstration with actual facts and benefits of the product,” Berman said.
The kiosk aims to educate shoppers and provide a self assessment aspect so consumers can determine which lens fits their lifestyle as well as providing in-store information about the products on sale.
The retailer and manufacturers main goal is to drive sales of eye wear featuring the Transition lens technology.
Renee Himel, retail marketing specialists at Transitions Optical, said, “The biggest challenge was balancing consumer, partner and our own needs and wanting to deliver an educational and engaging interactive experience. The key for us was to include our retail partners early on as they provided input that drove the content use and footprint of the units.”
Another unique aspect in deploying self service technology in the optical field is understanding the relationship consumers have eye care professionals, Himel explained.
“Consumers expect to have a conversation with their eye care professional and we took that insight into consideration
when developing our kiosk,” she said. “We made sure that the eye care professional could use the kiosk as an education and sales aid and walk their patients through the lens buying experience.”
These types of interactive kiosk systems have proven to be a huge success over recent years, particularly within consumer related industries where the customer requires a product or service and the kiosk becomes an accessible tool for their needs and requirements.
Not only do kiosks work for the retailer, they can also have a massive impact on the way a company is run. A similar project to the Transition Optical kiosk is the installation of touch screen equipment across UK Specsavers stores by Protouch.
The high street superbrand came to Protouch to find a solution to making their services more efficient and Protouch had the solution they were looking for – Geode 12.1″ touch screen monitors.
Around 3,000 were installed across 700 of Specsaver’s stores, on sales counters and within their in-store laboratories for order processing.
As a result customer service became more efficinet and staff had much less paperwork to fill out on a daily basis.
The touch screen technology provided an essential role optimising sales and services in this major retail environment, and since its success Specsaver has come to Protouch ever since for all its touch screen monitors.
Recently an additional 2,000+ Protouch Aspect 15″ LCD touch screen monitors were put straight into the eye-test rooms throughout all its branches.
This means that all examination results and specifications can be now entered directly by the optometrist onto a nearby wall-mounted touch screen, thereby significantly improving the consultation process uniformly throughout their entire UK operation.
Tom Quarry, managing director of Protouch, said, “Specsavers were very pleased with the immediate benefits gained by using the much quicker and more accurate touch screens over previous paper-based systems.”
For more information about touch screen technology and how it can increase your business sales visit Protouch today.