IKEA kiosk by Protouch.

More and more business are moving into the self service industry to reduce staff costs, expand their revenue and improve their customer service. They may set companies back a little bit of money when it comes to the manufacturing and deployment, but once this has been organised and the budgets have been set, kiosk systems are sure to improve the way your business is run.

To give you an idea of why kiosk deployment is successful, here are a few tips in how to go about deploying the kiosk and what you need to do to ensure that it is successful.

When deploying a kiosk it should cover these seven steps to ensure it is a successful business move.

Engage

The first stage is to grab the customers attention. Use digital signage, kiosk enclosures, banners and staff to help promote the kiosk. Large screens in stores directly grab the customers attention and engage passengers to look to see what services or products they are offering. Make sure the kiosk cover is designed to your branding and stands out in store. Don’t just put it in the corner, make sure it is in a prime postion for everyone to see.

Inform

Consumers will only be interested in information if it is to the point, clear and concise. Reams of writing and no illustration will instantly deter them away from your kiosk. A kiosk is meant to speed things up so make sure that you get to the point so customers can get on with their day and feel happy with the customer service they have received.

Xen X5 kiosk from Protouch for Kiddicare stores.

Interact

Interact with your customer throughout the process. Make sure that they can follow a step by step guide and don’t feel stuck along the way. It is highly important that you make sure the whole process is simple and that your customers feel engaged with the whole process and not left to feel confused by how the system works.

Transact

If your kiosk allows customers to purchase products and services, then a good technique is to provide related services and products that they may be interested in when it comes to purchasing their items. This is a great way of selling without harassing the customer.

Fulfill

The fulfillment of the order needs to quick and precise. Don’t leave the customer hanging around for their receipt. They have made their purchase and wish to leave as soon as possible. Once the transaction is processed don’t make them click through thousands of pages to sign off. The quicker the service is the more likely they are to use it again.

Maintain

Don’t just leave your kiosk to rot away. Make sure you update it regularly and keep it in tip top shape. Add additional products and services and make sure that it is always running smoothly and keep the software updated.

Customers

The customer knows best so make sure that you listen to their feed back about the kiosk and whether you need to make changes to suit their needs and requirements. They are are the end user at the end of the day so you need to make sure it is directed to the type of information and services they want.