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Touch screen kiosks have had a superb impact on the leisure industry; by installing ‘virtual receptionists’ they automate bookings, ticketing and payment systems. Customers can check in by themselves for activities such as a Badminton sessions or to book a football pitch, make on screen payments, print off their receipt and book future appointments. This has quickly and efficiently eliminated the need to queue.
Example;
- The Xen X4 Fast Track was installed at The Aberdeen Sports Village.
It propelled the leisure centre to the forefront of the technological, self-service arena within the industry, with 80 per cent of its members now using it as opposed to the reception desk.
This has allowed the reception staff to focus more on customer service, giving them more quality time with their customers and therefore enhancing the customer experience greatly by increasing the speed of transactions and efficiency.
Cinema
The film industry has benefitted from kiosks so much so, ensuring its profitability. Ticket kiosks in the theatre lobbies can be installed, with self-service ticket points and payment kiosks.
These kiosks;
- lower the overall operating costs
- increase the profit margins for the company
- lower the ticket prices for the cinemagoer
- decrease the waiting times for the customer
- increase customer satisfaction and see them return to use the services.
Example;
-The Xen X4 Ticketing kiosk at Cineworld
Cineworld, one of the UK’s largest cinema chains, has experienced this impact in cinemagoers spending first hand. Since installing touch screen kiosks the margin the customer spends has greatly increased, alongside high levels of customer satisfaction and a much more efficient movie experience. And, its staff have been able to focus on major customer concerns more immediately.
For ways in which you can adopt a self-service kiosk into your leisure business visit Protouch today, the leading distributor and manufacturer of touch screen equipment in Europe.
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