Interactive technology is fast becoming a core asset in any industry sector. Touch screens in all their glory from monitors to PC to kiosks to digital signage have gradually developed over time and are now an essential commodity and popular trend in businesses, in the retail and exhibition sector.
Offering easily accessible information and services in a compact form; touch screen and kiosks are being embraced by business owners and government officials.
More and more sectors are seeing the value of touch screen technology due to its’ potential to replace most functions of the mouse and keyboard.
These touch screen solutions are perfect for airports and retail as they specialise in self-service payment, ticket collection and much more.
Exhibition
Exhibition kiosks have varying functions from interactive product demonstration and display to show information kiosks.
They deliver information, multimedia presentations, provide Internet access, show stand finders, registration points, survey or poll stations and many other exhibition kiosk applications.
Example;
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The Xen X5 kiosks appeared as part of a Harley-Davidson Motorcycle’s interactive exhibition stand.
The interactive feature, on the stand at the MCN London Motorcycle Show, included a Fit Shop and a photo opportunity as well as being able to find out more about the motorcycles on display and enter a competition.
Retail
Self-service kiosks are quickly becoming a common sight in retail settings.
Installed with the purpose of replicating the advantages on online shopping in-store and of freeing staff to focus on customers, the kiosks have achieved their goals effectively. Customers are spending more at the kiosks than at the tills and over 50% of transactions are self-service, giving staff the ability to focus on customer assistance.
A range of factors influence the value of these kiosks installations. On-screen software allows merchants to streamline their sales and information process. Similar to the direct sales process, kiosk software is designed to guide customers through a clear on-screen journey.
Multi-purpose kiosks, one of the most effective tools for increasing ROI, benefit most from relatively minimal on-screen information and grounded navigational buttons that support the functions of the kiosk.
Example;
- UK baby products giant Kiddicare has implemented the Xen X5 EPoS kiosk into its superstore.
Visit Protouch today, the leading distributor and manufacturer of touch screen equipment in Europe, for ways in which you can adopt a self-service kiosk into your business.


