17" Geode Interactive Digital Signage

Digital Signage in the transport industry is of no new relevance due to its presence in airports with self-service kiosks, digital signs in terminals and digital boards with arrival and departure information to keep travellers up-to-date.

But it is the manifestation in public transports that is leading the way; and the rest of the transportation industry that is catching up.

How is interactive/ touch screen digital signage used in taxis?

-          Customers can play games to pass the time

-          Credit-card payment

So what are the advantages of digital signage in taxis?

-          Makes the experience easier and more interactive for customers

-          For long journeys it defeats boredom

-          It is more convenient for customers so they don’t have to carry cash around with them

-          If you have run out of money you can still afford to get home

Because digital signage has become so versatile and affordable, it can be used in taxis as a credit card terminal with the screens used as interface software; increasing the number of credit card payments in a cab through the payment screens.

Back in 2007, cabbies in New York threatened a two-day strike when they were forced to accept credit card payment.

Digital Signage can really aid the taxi driver themselves too as well as the business with it being reported they make more money on tips when riders pay with a credit card than paying with cash.

Although different companies and different countries have their own version of taxi digital signage, all systems have various common factors, such as the average screen size being 10 inches.

It can be used to convey important information like news, weather and sports as well as provide entertainment; featuring interactive touch screens, audio and video.

The touch screen technology is really benefiting the transport industry in a number of ways, so why not jump on board the band wagon and install digital signage in your business with Protouch today.