Recent research by the Royal National Institute for Deaf People (RNID) has revealed had the linesman who disallowed the infamous World Cup Frank Lampard goal been born deaf, he might have approved it.

This is due to the fact that adults that are deaf from birth react more quickly when seeing objects than hearing people.

The findings suggest that if the World Cup linesman Mauricio Espinosa had been born deaf, he might have had better vision and quicker reactions to spot that Frank Lampard’s goal against Germany should have counted.

Advanced technology can help improve these particular situations though, ensuring there is no confusion or unfairness when it comes to important decision-making in sport.

An innovation already in place in the industry is the digital signage monitor, which is used for broadcasting by ITV for its Uefa Champions League and Uefa Cup coverage.

Digital Signage can also be found in the BBC, Sky Italia, TV Globo, Hong Kong Cable, ITI Neovision, Al Jazeera, Sport TV and Digiturk networks as an added feature to their sports analysis systems.

But what are the benefits of digital signage in sport?

Thousands of people attend venues, stadiums and arenas every year to watch their favourite team, sportsperson or game play. These live events have become hugely popular with consumers due to the constant demand and need to watch something live as it unfolds.

These venues have to be able to not only seat a certain amount of spectators but also communicate targeted information to them. Digital signage is the solution that allows you to distribute this content in an easy, flexible form.

Content can be anything from emergency notifications, scores, audience sent in texts, visual playbacks as well as marketing messages.

And it has also been recognised that digital menu boards at concession stands can increase sales. It allows the food-and-beverage offers to be easily altered to suit the different kind of people by different events.

In July early this year, San Diego Sports Arena in America got a digital signage facelift and has advanced from its features such as an animated welcome message, animated sponsor messaging and a programmable messaging component so that personnel can modify the event calendar showing future events.

If you want to install digital signage and touch screen technology in your sports business, visit Protouch today.