A business can’t force its customers to do what it wants. A consumer has its own mind and due to human free-will, we cannot make someone use your services.

But how can we entice and convince them to want to use you without pressure or hassling?

There are many tactics that can be put into place that will make a consumer more likely to want to use your Touch screen kiosk as it is appealing. The most important concept of all is that the unit must remain user-friendly and simple. By definition, it means how usable an object is and how easy it is to interact with it, learn how to use it and have a satisfied experience upon completion.

How can a kiosk be made user-friendly though?

The following functionalities better consumer usability and therefore increase customer loyalty and ultimately, sales;

- Multi Lingual

Language is essential to communicate to the customers to express what we want to say. Societies are ever-growing in multi-ethnicity and nationalities and it is because of this that multiple languages are required to target an expanded number of citizens. The more customers one appeals to and the bigger range of type of consumers, in effect increases the business chance of success.

- Accessible

A kiosk needs to be accessible physically. If a customer cannot reach it, or get to the unit due to obstructions then there is no point in it even being deployed. And if it is inaccessible to certain demographics and groups then it might be unlawful; such as the blind, disabled or deaf.

But as well as physically being able to reach the machine, it also needs to be noticed and easily identifiable. A consumer needs to be able to see it to want to use it, so the design needs to be eye-catching and visible. The balance between standing out but not being obtrusive and not blending into the background needs to be mastered.

- Easy To Navigate

As well as being accessible, it needs to be easy to use. What is the point in a consumer making all the hard effort to get to the machine, if upon arrival it then cannot use it?

Large buttons and big text sizes simplify screen navigation and ability to understand the services. Eyesight and hand coordination are challenges to overcome but ultimately, they are essential to tackling machine comprehension.

Protouch are Europe’s number one manufacturer and distributor in Touch screen technology and are experts in designing Kiosks

that are user-friendly.