Digital signage is enhancing many industry sectors and business but now it seems it is being used to benefit editorial advertising…in bathrooms.

Ads in toilets are nothing new; most advertising appears above the toilet or on the back of the door when you walk into the cubicle.

However, a fresh new marketing tool is being developed which features the promotion in the bathroom mirrors using digital signage.

The company Mirrus, in Huntersville, North Carolina, America are finalising the analysis of its’ mirror-based digital advertising platform in restrooms.

They will feature in Chicago’s O’Hare International Airport, following successful installs in sporting venues around the country.

In the Mirrus Digital Advertising Mirror and the Mirror Image Digital Network, toilet mirrors display digital advertising until the system’s sensors detect someone approaching the mirror, which causes the ad to shrink into the corner of the mirror.

Consumers are then free to look the mirror without obstruction while washing their hands or if they want to, continue viewing the ad in the corner of the mirror.

Mirrus is testing the effectiveness of the advertising proposal, using consumer questionnaires and surveys to measure its efficiency and rates of performance alongside global media research agency Millward Brown.

Big-name brands like Microsoft, Geico, Zappos.com, Unilever, SC Johnson and Coca-Cola are participating in the final round of study.

The digital ad mirrors are currently installed in college football stadiums in North Carolina, Virginia and Georgia, as well as in Dallas’ American Airlines Center.

The company hopes to install the kiosks

in dressing rooms and at the point-of-purchase in the near future.

John Moyer, Executive Vice President of Airport Development and Relations for Clear Channel Airports, said: “It is something that is attractive, is kind of fun and interactive to a degree, and just makes the experience of moving through one of these facilities ever so slightly more entertaining and cutting edge, elevating airports as a media to be a bit cooler, for lack of a better word.”

Install digital signage in your business with www.protouch.co.uk, Europe’s number one manufacturer and distributor in Touch screen technology.

Going to the airport is never a relaxing and stress-free experience. From the arrangements of getting there to the baggage allowance, there is so much to consider and the whole drama from the airport is enough for you to need a holiday for three weeks.

Airports and airlines are continually searching for new ways to improve their customer service to ensure that their passengers have a safe, enjoyable and stress-free trip.

The introduction of self service kiosks over the years has increasingly helped improve efficiency, reduce costs and simplifyed a customers journey as well as improving passenger satisfaction and loyalty.

For passengers, their primary goal is a quick and hassle-free journey avoiding crowded check-in areas and long check-in queues – not to mention slow security screening and inefficient boarding processes. Passenger satisfaction at this stage purely relies on how quickly and easily they can get their boarding passes, how simple it is to check their baggage and how much control they have had over the process.

An empowered passenger is a happy passenger and letting them take control of their whole travelling experience will truly benefit you as an airport or airline.

If you have deployed a kiosk system into your airport don’t just expect that it will work miracles. It is all about where it should be installed, how many you need to install and how the kiosk connects to the airport infrastructure.

With a kiosk system you can expect to see;

For Airports

• Reduced costs per passenger,
• Less airport congestion,
• Increased passenger flow without the need to invest in new buildings,
• New service opportunities – for example, shared or managed infrastructure,
• The chance to help passengers better manage disruptions,
• An opportunity to measure the landside/airside space needs and create a customer-friendly landside dwell area, delivering new revenue opportunities,
• The potential to delay capital expansion.

For Airlines

• A reduced and flexible cost structure,
• Competitiveness in commodity factors,
• Improved customer service,
• New service opportunities – e.g mobile check-in

For Passengers

• Empowerment,
• Reduced stress levels,
• Hassle free journey,
• Less queueing
• Better value for money.

For more information on how a kiosk system can benefit your business visit Protouch today, the leading distributor and manufacturer of touch screen equipment.