In a bid to bring self service kiosks to the forefront of the leisure industry, Protouch have launched a complete industry guide offering tips and advice about leisure kiosk systems.

The condensed pack features an array of information to answer all your kiosk needs as well as keeping the leisure industry in the loop on how to expand their demographic and explore new means to attract more customers.

Their tips cover:

• why not to reinvent the wheel when designing a kiosk, best practice for use and how to protect your investment
• extra tips on outside factors, such as marketing, prime locations and staff training as well as
• a few hints and advice for kiosk uses and accessories.

There are so many different uses for a kiosk and the Protouch leisure industry guide covers them all. From cinema payment systems to an internet kiosk, the Protouch guide masters the basics behind kiosk technology; the first step in achieving a successful kiosk deployment.

So get access to your FREE copy of ‘Mastering Kiosk Deployment within the leisure sector’ by clicking here.

Print media is in trouble. After firing over 500 staff just four years ago, leading newspaper The New York Times is attempting to further cut costs, passing risk onto distributors and limiting the amount of free content published on its website. It’s a story that’s remarkably common amongst newspaper publishers, and it’s one that many believe could spell the end of the daily publishing industry.

But a growing number of publishing industry insiders are telling quite a different story. Inspired by the potential impact of touchscreen devices such as Apple’s iPad, many publishers are reconsidering their decision to write the internet off as a zone outside the realm of profit. Aiming to replace the ‘free content’ online mantra with one a little more sustainable, many publishers believe that paid iPad and Amazon Kindle subscriptions could help newspapers monetize their online presence.

The Guardian

currently publishes content through its own iPad application, charging subscribers an affordable £16 monthly for the privilege. As content on the iPad is readable almost anywhere, the newspaper hopes to replace near-free online content with a more portable paid version.

Over five UK-based newspapers have their own iPad and iPhone applications, each available in a  range of monthly subscription or one-off pricing options. We suspect more will follow, aiming to capitalise on the device’s popularity and potential to introduce new income into a financially stagnant industry.

Troubled American video rental firm Blockbuster Inc. may have more competition than previously thought of. The well-known movie rental and retail firm has faced intense competition over the last three years, battling video rental kiosks for control of the home entertainment market.

With two rental kiosk services expanding into America’s Deep South, the retail movie rental firms may finally end up losing their position. Revenues have been down for two years at Blockbuster, with competing companies closing branches and entering bankruptcy as the year has progressed.

Of course, movie rentals certainly aren’t the only area in which self-service kiosks are succeeding. The travel industry has cut spending, and often staff quotas, by installing self-service check-in units at airports and railway stations across the world. Kiosks are also popular in retail, helping large chain stores and independent businesses improve customer service and boost returns.

With a greater number of businesses experimenting with alternative customer service and sales strategies, it seems inevitable that kiosks will become more common in the marketplace. Retail experiments have been largely positive, both for businesses and their customers, indicating that self-service and customer-driven shopping is here to stay.

Demand for fast, convenient purchasing has seen the self-service industry boom in the last few years and it shows no sign of slowing as customers become more and more acquainted with their robotic friends.

Cash machines, health centre check-in, ticket machines at train stations; it’s easy to forget just how prevalent self-service has become and supermarkets are now leading the way with their embrace of self-service check-outs.

Customers’ needs and expectations for fast and convenient service are growing which means a traditional, more slowly-paced service can leave people frustrated, downing goods and walking away empty handed, taking your profits with them.

This is one of many reasons why the self-service checkout is surging in popularity. As of May 2010, Tesco leads the way with self-service counters in 256 UK stores, where they are responsible for a quarter of all transactions. Sainsbury’s is following suit, with a growing 220 stores offering self-service, and more set to follow. Wal-Mart has had self-service checkout lanes since 2004.

The UK’s leading supplier of self-service kiosks, Protouch, believe that interactive kiosks can bring a greater return on investment for your business and have put together an in-depth guide for companies looking to boost in-store sales.

In the guide, Protouch Marketing Manager Amanda Wallace explains it’s not just a case of plonking down a new kiosk and waiting for a flurry of revenue.

“Getting kiosk deployment right goes a long way to having a successful rollout. It needs to guide the customer through a clear on-screen journey. If the home screen looks too complex, too much like an advert or simply doesn’t portray the purpose of the kiosk the customer may be put off. The idea is to invite the customer in and take them on a step by step journey leading to your target action.”

For a kiosk to do its job effectively customers need to know what and where it is, so positioning is just as crucial as presentation.

“Kiosks must be placed in a prime location so they are easily seen by customers, serviceable by staff and do not detract from an existing product display. It needs to be accessible to all potential users,” says Amanda.

“Use in-store advertising to lead customers to the kiosk and promote its function with branded messaging on the kiosk body. Try shopping from the customer’s perspective to see where improvements can be made.”

Last October, Tesco broke new ground by introducing an Express store in Northampton where customers were served by only one member of staff and a host of self-service tills, yet the supermarket chain has no plans to ditch traditional manpower in favour of machines; opting instead a for a hybrid of the two.

So with both self-service and staffed check-outs here to stay, it’s advisable that they both get along.

“Your employees need to know that the kiosk is there as a selling tool to help them, not as substitute to them,” Amanda adds. “Explain what their new role is and how the kiosk operates so they feel confident in educating customers. The enthusiasm of your workforce will be your biggest asset in making a kiosk successful.”

You can read the full Protouch guide to boosting in-store sales at: http://beta.protouch.co.uk/ProtouchGuides/84/Goodbye_tills,_hello_kiosks_-_3_step_guide_to_boosting_in-store_sales

From Apple’s new iPad to the revolutionary Nintendo DSi, it’s hard to find a single piece of portable technology that’s not sporting a flashy new intuitive touchscreen. While the latest wave of tech may have ruled the tactile keyboard irrelevant, a growing number of technology purists believe that the touch-powered screen isn’t the perfect input and control interface.

Design studio dsLabs has put together what seems like the ultimate in bizarre touchscreen accessories: a portable knob for touchscreen device users. Strangely enough, it’s a welcome addition to many touch-powered devices, enabling users to control them similarly to a manual stereo control system or analogue rotating dial.

The device is useful for more than just turning dials, users claim. dsLabs believe that the prototype control knob can be used as a portable stylus, giving phone users a greater degree of control for mobile phone applications and portable gaming.

While it’s unlikely that touchscreen accessories will catch on with the general public, serious touchscreen gamers and dedicated phone users might consider the investment. If greater control, a scratch-less display, and unique input are important to you, adding a control knob into the mix could lead to some interesting results.

Beverage company PepsiCo Ltd. recently announced an innovative new strategy to fight pollution and encourage recycling. The multinational company will begin deploying intelligent recycling kiosks across the United States throughout 2010, aiming to encourage customers to recycle their cans and plastic bottles after use.

Kiosks have already boosted returns in other industries, increasing profits for video rental retailers and building new markets for food and beverage retailers. Pepsi’s new recycling kiosks aim to target the other end of the market – providing services for people to return cans rather than purchase them.

Just 34 percent of non-alcoholic cans are recycled in the United States, a figure that’s often attributed to the large amount of soft drinks consumed while out and about. By placing recycling kiosks in public areas and well-trafficked places, PepsiCo intend to reduce their carbon footprint and encourage users to take a sustainable approach to their consumption.

The kiosks will use a reward system to encourage frequent recycling. Users can swipe their Pepsi card against the machines to earn points, which can be spent on complimentary Pepsi products and promotional items. Up to 3,000 recycling kiosks will be deployed in 2010, with more to follow in the coming years.

When Melbourne’s Rising Sun Hotel installed a touch screen betting machine in their pub, the last thing they expected was a raid from the police. After less than six months of use, the prototype gaming machine was taken by regulators from the Gambling Regulation Commission and put through a series of rigorous tests to ensure its legitimacy.

Touch screen kiosks are a frequent sight in airports and ticketing offices, but until now haven’t appeared in pubs and entertainment venues. Melbourne’s betting offices have been experimenting with the kiosks for the last year, using prototype machines in preparation for a full-scale launch across the city.

The gaming systems are designed to provide access to a universal betting account, giving gamers access to their bets no matter which venue they happen to be at. Melbourne company Tabcorp, the current owner of the city’s betting contract, is believed to be concerned about the technology’s disruption to their business.

While the kiosk was eventually returned to the Rising Sun Hotel, its owners and manufacturers believe they were treated poorly throughout the affair. Lost revenues are estimated at approximately $4 million Australian dollars, a figure which could prompt a lawsuit against Melbourne’s city government.

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6. Misa Digital Guitar

This linux-based digital guitar proves once and for all that nerds can rock. The cool device can be connected to a MIDI controller – a keyboard, control unit, or PC for example – and assigned a wide range of different sounds and playback options. Want your guitar to sound like a grand piano? Plug the Misa Digital into a MIDI rig and select the best option for it – complete with distortion, reverb, and delay effects.

While we can’t quite visualize Iron Maiden rocking out on stage with Misas, we can see Daft Punk, Justice, or Deadmau5 picking these up on their next tour.

7. Microsoft Zune HD

While Apple’s seemingly endless line of  iPods may control the MP3 player market, Microsoft’s Zune

has endured the competition and survived quite respectively. Given the device’s relatively limited research and development budget, lukewarm press reception, and limited fan base, the Zune HD has done surprisingly well on technology front.

Despite the device’s ‘HD’ name tag, the Zune is only capable of playing HD content when connected to a display or TV screen. The touchscreen interface and cool subscription options, however, make this a worthwhile competitor to the iPod.

8. Peter Green’s Custom Touch Mac Mini

When Peter Green first showed off his custom Mac Mini, nerds and Apple fans across the world salivated and asked when they could own one. Unfortunately, for those without electrical skills, the possibility of ever owning one of these slick devices seems relatively slim – Green doesn’t plan to produce them professional, and certainly isn’t interested in approaching Apple for support.

If you’re slightly let down by the iPad’s limited power, a custom touch device could be a worthwhile investment. Wading through technical documents, testing different pieces of kit, and suffering endless annoyances seem to be commonplace in the custom technology world, so we think this one is best left admired from afar.

9.

Nikon Coolpix S60

When Nikon showcased their new Coolpix models – complete with an Ashton Kutcher marketing campaign – photography enthusiasts rolled their eyes and shrugged their shoulders. The Coolpix S60 doesn’t offer a particularly impressive level of photo quality, nor does it feature the sharpest, clearest lens in the business.

However, it does provide the best possible experience for party photographers and those in need of a casual camera. From the cool touchscreen interface to the useful redeye removal features, this piece of kit is more than just a piece of flashy technology – it’s a truly useful device.

10.

Apple iPhone 3GS

“A widescreen iPod with touch controls, a revolutionary mobile phone, and an internet communications device.” When Apple CEO Steve Jobs introduced the iPhone in 2007, few could foresee the immense amount of change it would bring to the mobile phone world. Three years later and in its third revision, the iPhone 3GS remains one of the most popular mobile handsets on the market.

While this hot piece of technology remains sold out across the world, many of those looking to buy could be best off waiting for a couple of months. Apple plans to release the phone’s replacement – the iPhone 4 – at some point in 2010, making this revolutionary piece of tech slightly less desirable.

While the world’s public transport systems vary in a lot of ways – particularly arrival and departure times – one technological addition is a common sight in global train stations, airports, and subway systems: touch-screen kiosks. Commonly used as ticketing machines or account credit systems, the touch screen units are almost impossible to miss in public transport systems.

London’s Underground system uses kiosks for ticketing, alongside several others throughout the UK. Experts believe that incorporating the system into ticketing has increased efficiency and dependence on public transport significantly, prompting many commuters to leave their cars at home and enjoy relatively crowd-free train stations.

Outside the UK, a large number of public and private transportation companies are embracing touch screens for efficiency and speed. Used to change currencies and purchase tickets at stations, the machines can result in considerable savings in operating costs. Compared to the cost of employing ticketing staff, the amount of capital required to maintain a touch screen kiosk is relatively small.

With large infrastructure projects underway throughout Asia, it appears that touch screen kiosks will grow even more popular. Feedback from system users is largely positive, with most noting the clear decrease in the amount of time required to purchase train and bus tickets.

Newspaper and magazine kiosks – in the sense of street corner stalls – have been around for over a century. But as tangible, printed consumer press moves ever closer to a thing of the past, let’s take a look at the all-new beast waiting to step in.

Touch-screen tablet computers are now one of the must-have gadgets of the new decade. Spearheaded by the Apple iPad, tablets can display and deliver emails, web browsing, music, videos, photos,

This demo was given at SXSW and shows one way in which we might purchase our favorite publications in the future.

It’s a given that over-the-air downloads would work just as well, but this could be a solution for those who choose Wi-Fi-only tablet computers or ebook readers.