Digital signage is enhancing many industry sectors and business but now it seems it is being used to benefit editorial advertising…in bathrooms.

Ads in toilets are nothing new; most advertising appears above the toilet or on the back of the door when you walk into the cubicle.

However, a fresh new marketing tool is being developed which features the promotion in the bathroom mirrors using digital signage.

The company Mirrus, in Huntersville, North Carolina, America are finalising the analysis of its’ mirror-based digital advertising platform in restrooms.

They will feature in Chicago’s O’Hare International Airport, following successful installs in sporting venues around the country.

In the Mirrus Digital Advertising Mirror and the Mirror Image Digital Network, toilet mirrors display digital advertising until the system’s sensors detect someone approaching the mirror, which causes the ad to shrink into the corner of the mirror.

Consumers are then free to look the mirror without obstruction while washing their hands or if they want to, continue viewing the ad in the corner of the mirror.

Mirrus is testing the effectiveness of the advertising proposal, using consumer questionnaires and surveys to measure its efficiency and rates of performance alongside global media research agency Millward Brown.

Big-name brands like Microsoft, Geico, Zappos.com, Unilever, SC Johnson and Coca-Cola are participating in the final round of study.

The digital ad mirrors are currently installed in college football stadiums in North Carolina, Virginia and Georgia, as well as in Dallas’ American Airlines Center.

The company hopes to install the kiosks

in dressing rooms and at the point-of-purchase in the near future.

John Moyer, Executive Vice President of Airport Development and Relations for Clear Channel Airports, said: “It is something that is attractive, is kind of fun and interactive to a degree, and just makes the experience of moving through one of these facilities ever so slightly more entertaining and cutting edge, elevating airports as a media to be a bit cooler, for lack of a better word.”

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You may not know much about self service kiosks, but you probably use them more than you think.

From cash machines to Internet booths at airports we have all had a kiosk experience. and may have found they are move convenient and time efficient.

Many businessess have installed self srvice kiosk systems into their stores and offices, specifically customising them to suit the needs and requirements of their customers.

Using the right software and touch screen company for your business, you can find the best uses for a self service kiosk to suit your needs in whatever your industry you are in.

Self service kiosks are more than a computer in a box and can offer a wide range of services, such as an automated point of information to relieve the use of staff in-store, or a payment system to allow customers to take charge of their visit and purchases in store.

More importantly, kiosks are easy to use. Users simple use the touch screen to find information, services, or merchandise they are looking for.

Another bonus is that they work around the clock, so you don’t need staff on duty to fulfill simple tasks that a self service kiosk can fill.

Another great use of a self service kiosk is that information can easily be added, edited and deleted, as well as full maintenance and software upgrades were necessary.

We have compiled together a few examples of self service kiosks and their involvment within private and public sectors.

Cash Machines - Retailers can offer customers to get quick cash while they shop. Businesses can also put ATM’s into their offices, providing better convenience for their members of staff.

Digital Photos -

Installing a digital photo machine in your store allows customers to bring their memory cards and USB’s to your store and browse through the photographs they want to print at their leisure.

Directions - A perfect way to help customers know where to find certain departments or sections in your store is to install a self service kiosk with a layout of your store giving customers directions of where to go and how to get there.

Industrial Use - Factory or Warehouse workers can use extra durable kiosks in harsh environments to pull up planning, inventory information or get shipping data in real-time, cutting the amount of paper printed and generally lost in the workplace.

Advertising -

Self service kiosks can display a wide variety of interative advertising specific to your customers likes and interests. These types of self service kiosks are perfect for heavy footed traffic such as department stores or hotel receptions.

Security - Kiosks can also be used for video surveillance and high level methods to prove identity, such as fingerprint variation. These types of kiosks are ideal for airports and police stations.

WiFi Services - Charge your customers a small fee and allow them full access to the Internet so they can check their email. Hoteliers should use WiFI services in their main receptions and allow guests to access it for free, providing excellent customers service throughout.

Medical Facilities -

A great way for doctors or nurses to pull up data information of their patients or supply medical inventory. Doctors surgeries will benefit from using self service kiosks to check patients in.

Hospitality - Welcome your guests to a wide range of services and deals on offer currently in your store or hotel. Self service kiosks are great at trade shows to show what your company does and what services/products you have to offer.

Don’t waste a second longer in thinking about self service technology and its benefits to you. Visit www.protouch.co.uk for more information about their services and products.