Only recently Protouch revealed in a blog post how the majority of retail shoppers prefer self-service technology.
A survey by research firm NCR found that mainstream America favour self-checkouts because of the reduced waiting times. A massive 78% said they prefer it because it is faster than going through cashier-assisted lines.
And now another survey recently published confirms that self-checkout is rising in significance. IHL Group found that that technology continues to increase in popularity for retailers across North America.
It took into account ticketing, check-in, postal, food ordering, self-checkout and DVD/other kiosks when analysing the research.
The rise in self-checkout popularity isn’t just in the US but the UK too. So why is the technology so widespread? Benefits include:
Various industries can take advantage of the self-service checkout technology and these consist of:
The list of environments that can utilise payment functioning is endless and here at Protouch we can help you profit from kiosk technology, whatever sector your business is in.
The tech-savvy world which we live in is saying goodbye to tills and hello to self-service technology; it really is the top dog aspect to succeed. Customer’s needs have grown and it’s simply a case of out the traditional slow paced service in favour of modern, fast and convenient.
As customer’s expectations evolve, it is the case that self-service technology will increase in demand as businesses compete to stay afloat.
If you are interested in gaining a greater per-customer ROI, you do need to deploy kiosks into your premises. Check out this 3-step how to guide to boost your in-store sales.
The greater part of all shoppers in America favour self-service technology, according to a recent survey.
Findings by research firm NCR reveal that the majority of US consumers use self-checkout and almost 70% of those surveyed agreed that the best part of the technology is the reduced waiting times.
A massive 78% admitted that they prefer using the technology because “it is usually faster than going through a cashier-assisted line.”
The survey found that in stores that provided a self-checkout option, 64% of shoppers believe retailers who offer self-checkout provide better customer service.
A key finding is that consumers would like to see the technology extended to other retail divisions and 70% would like to see self-service kiosks deployed at mass merchants and in drug stores.
Further industries which were stipulated to have self-service solution installed included DIY stores (61%) and convenience stores (50%).
A study by Local Corporation found that 46% of shoppers check out prices on a store’s site; kiosks with internet access allow consumers to do this.
The same survey also found that 42% check the inventory before visiting; kiosks enable shoppers to browse products online that are not in-store. This means they can view important information on the product including size dimensions and price.
It can be a time-consuming task being served by a cashier but kiosks let the consumer pay for the items themselves and they do not need to exchange cash with a third party.
Many retail stores are vast in size so it is no wonder why a consumer can get lost or cannot find a certain product. Kiosks can help shoppers find items by displaying where they are located.
As evident of the survey, one of the biggest advantages of self-service is that they are much faster to use and can reduce queue waiting times.
If a store has any special offers on or promotional material, shoppers can get this and utilise it via a kiosk. By offering loyalty schemes a firm can boost its retention rates and keep its customers happy.
Protouch are specialists in retail self-service technology; retail environments are hotspots for kiosks and we can help you give your shoppers convenience as well as improve staff efficiency. Speed up the overall service with our expertise.
To see an outstanding kiosk success story, read our retail case study on Kiddicare.
Businesses across the world can benefit from integrating social media into their marketing efforts. Millions of people access social media websites such as Twitter and Facebook on a daily basis, so it makes sense to ensure your firm is present on the platform to boost your brand’s awareness.
Social media is the main marketing tool for 2012 and it can improve your sales and revenue dramatically, simply by engaging and interacting with your audience. By communicating with your customers on Facebook, sharing videos on YouTube and conversing on Twitter, the awareness of your brand is amplified to vast audiences you would normally be able to reach.
So it is no wonder why touch screen technology is jumping on board the band wagon and integrating the tool into digital signage kiosks.
One mall in New York is deploying 30 touch screen kiosks that utilise social media in an effort to drive traffic to the retail site. Shoppers can use the feature to find their way around once they are there as the wayfinding kiosks can email directions to the consumer’s smartphones.
Shoppers can also comment on sales and have access to the mall’s Facebook page. Meanwhile, businesses can promote products via the machines as well as any upcoming events or brands which they want to push.
Sara Wallace, a mall spokeswoman told Kioskmarketplace: “In bringing in these new brands we wanted to introduce a new way to make it more interactive and interesting for visitors. Obviously we want to drive traffic, and we want to keep people informed and comfortable in such a large space.”
More and more of the younger generation are using social media as a fundamental part of their daily lives and the mall has recognised that as their market is a population of college and university students; they need to meet the learners on the platform to which they are already based.
The social media tool will also target women looking for deals and discounts. Industry experts claim that social media is ideal with digital signage kiosks due to the real-time aspect of it. The live update are displayed in real-time so content is fresh and dynamic. It means you can show a raw news story has it happens and gage the community response.
Protouch’s digital signage technology includes the kiosk Olympian and it is ideal for large-scale environments like shopping centres.
It is vital in any industry sector that everyone is free from danger and threats and kiosks can help by enhancing security. Touch screen monitors can protect valuable information with a secure system which is much safer than leaving paper documents lying around.
But as well as information, kiosks can also benefit people’s security and this is especially in the case of some deployed kiosks in Ecuador in South America.
The 50 installed touch screens across 22 provinces across Ecuador assist in keeping drunken bus drivers off the road by testing their blood-alcohol levels at the start and end of the shifts.
The Ecuadorian government reportedly wanted a way to ensure that bus drivers were sober whilst on the clock and that they were accountable. As a result, they decided breathalyser kiosks were the solution to help make the public safe.
Ricardo Anton, former executive director of the Ecuadorian Transit Authority, told Kioskmarketplace.com: “The problem became pedestrian accidents in which intoxicated bus drivers were actually striking, and in some cases, causing the death of pedestrians along their routes.”
The technology was provided with a collaboration of a Colorado-based manufacturer of breathalysers and a kiosk design manufacturer. The equipment now accurately measures Blood Alcohol Content (BAC) through breath testing and is protected, automated and connected to central administration and databases.
It works by permitting drivers to log into the system by scanning an ID card and upon registering their personal accounts; the screen prompts the user through the test. The results are stored and sent to the central dispatch administrator. The level of alcohol allowed for professional drivers is 0.1 and if a driver does fail the alcohol test the shift is ended immediately. The kiosk also allows managers to generate reporting on driver’s history.
This isn’t the only health monitoring kiosk. There are examples of kiosks that help consumers pick out eyewear and improve employee’s health by checking health signs such as body mass index, hydration level, blood pressure and body fat.
So if you want to boost the security of information in your business, let Protouch help you.
According to a late survey, online shopping sales in America should rise this Christmas period.
Findings by analytics firm comScore reveal that e-commerce sales in the U.S should increase by 15% this festive season as consumers turn to the internet for their Christmas shopping with the enticement of free or low-cost shipping.
ComScore estimate that online sales from November- December in the States will reach $37.6 billion this year, outpacing last year’s growth.
The study of 1,000 shoppers found that 76% of those surveyed said that free shipping was a decisive factor in purchasing products online.
As shoppers all over the world turn to their computers or retail stores in search for some holiday bargains, jump on board the bandwagon and enhance the shopping experience of your customers who come in- store with deployed internet kiosks.
By giving in-store shoppers the option to buy online ranges in-store, they benefit by getting new products sooner and being able to purchase something there and then. And it means that as a business, you don’t have to stock the full range in-store and instead you can just put some items exclusively online.
A kiosk that has access to the internet is further valuable because help instructions can be offered to consumers who find it difficult to use. Rather than needing a human staff member to guide them through the technology, a help guide can show them and also answer any troublesome questions.
What is more, as well as helpful information an internet kiosk can provide information on many other subjects such as facts and figures about the town it is installed in, advice to save the environment, and offer entertainment for hospital bed-sides.
There are numerous surveys on the web that state how essential the internet is for Brits and how without digital services like this, living would be a ‘nightmare’. So cater to modern day needs and install a kiosk that has access to the internet in your business with the help of Protouch.