Businesses across the world can benefit from integrating social media into their marketing efforts. Millions of people access social media websites such as Twitter and Facebook on a daily basis, so it makes sense to ensure your firm is present on the platform to boost your brand’s awareness.
Social media is the main marketing tool for 2012 and it can improve your sales and revenue dramatically, simply by engaging and interacting with your audience. By communicating with your customers on Facebook, sharing videos on YouTube and conversing on Twitter, the awareness of your brand is amplified to vast audiences you would normally be able to reach.
So it is no wonder why touch screen technology is jumping on board the band wagon and integrating the tool into digital signage kiosks.
One mall in New York is deploying 30 touch screen kiosks that utilise social media in an effort to drive traffic to the retail site. Shoppers can use the feature to find their way around once they are there as the wayfinding kiosks can email directions to the consumer’s smartphones.
Shoppers can also comment on sales and have access to the mall’s Facebook page. Meanwhile, businesses can promote products via the machines as well as any upcoming events or brands which they want to push.
Sara Wallace, a mall spokeswoman told Kioskmarketplace: “In bringing in these new brands we wanted to introduce a new way to make it more interactive and interesting for visitors. Obviously we want to drive traffic, and we want to keep people informed and comfortable in such a large space.”
More and more of the younger generation are using social media as a fundamental part of their daily lives and the mall has recognised that as their market is a population of college and university students; they need to meet the learners on the platform to which they are already based.
The social media tool will also target women looking for deals and discounts. Industry experts claim that social media is ideal with digital signage kiosks due to the real-time aspect of it. The live update are displayed in real-time so content is fresh and dynamic. It means you can show a raw news story has it happens and gage the community response.
Protouch’s digital signage technology includes the kiosk Olympian and it is ideal for large-scale environments like shopping centres.
Digital signage is enhancing many industry sectors and business but now it seems it is being used to benefit editorial advertising…in bathrooms.
Ads in toilets are nothing new; most advertising appears above the toilet or on the back of the door when you walk into the cubicle.
However, a fresh new marketing tool is being developed which features the promotion in the bathroom mirrors using digital signage.
The company Mirrus, in Huntersville, North Carolina, America are finalising the analysis of its’ mirror-based digital advertising platform in restrooms.
They will feature in Chicago’s O’Hare International Airport, following successful installs in sporting venues around the country.
In the Mirrus Digital Advertising Mirror and the Mirror Image Digital Network, toilet mirrors display digital advertising until the system’s sensors detect someone approaching the mirror, which causes the ad to shrink into the corner of the mirror.
Consumers are then free to look the mirror without obstruction while washing their hands or if they want to, continue viewing the ad in the corner of the mirror.
Mirrus is testing the effectiveness of the advertising proposal, using consumer questionnaires and surveys to measure its efficiency and rates of performance alongside global media research agency Millward Brown.
Big-name brands like Microsoft, Geico, Zappos.com, Unilever, SC Johnson and Coca-Cola are participating in the final round of study.
The digital ad mirrors are currently installed in college football stadiums in North Carolina, Virginia and Georgia, as well as in Dallas’ American Airlines Center.
The company hopes to install the kiosks
in dressing rooms and at the point-of-purchase in the near future.
John Moyer, Executive Vice President of Airport Development and Relations for Clear Channel Airports, said: “It is something that is attractive, is kind of fun and interactive to a degree, and just makes the experience of moving through one of these facilities ever so slightly more entertaining and cutting edge, elevating airports as a media to be a bit cooler, for lack of a better word.”
Going to university is a fantastic opportunity to get ahead in life by getting a degree as well as learning life and social skills from living away from home.
Up until the recent student fees fiasco, in which students have been protesting across the UK in accordance with the government’s plans to raise the yearly tuition fee to £9,000; more and more students were leaving college and opting to go to university.
It can be a daunting task moving to another town and starting a new chapter in your life, so tools that can ease the transition for example by helping you when you get lost around campus can be really beneficial for new students; especially to keep them motivated to stay on the course and not go back home.
For university staff, it can often be hard at times to keep such a large body of students informed of campus news, university events and course schedules.
An interactive digital signage can help make this less of a challenge by;
- Distributing the latest information to students through the replacement of bulletin boards
- Substitute paper signs, being more economically friendly and cost saving
- Provide a smarter more advanced way to communicate, reflecting society’s expectations
- Send out emergency knowledge quickly and efficiently
- Feed information and world-wide news sources to departments
- Aid the student’s media clubs through interaction and distribution
- And create interactivity with way-finding maps
The Saint Louis University (SLU) in Montreal, America, has recently installed a digital signage platform to not only keep the students up-to-date on everything that is going on but also campaign awareness and issue emergency alert systems in the event of incidents or last minute notifications.
The solution enables issues and campaigns to be aired; reaching a mass wider audience and increasing its possible impact; for example the university’s “We are ALL Billikens” campaign, shedding light on the importance of hazing prevention.
The digital signage network, which is the first of its kind at the university, has multiple screens located in different buildings across campus as well as the halls of residence.
All notices now go into the system, streamlining the operations; making it easier for staff to manage the content via a simple navigation web control screen.
Craig Williams, SLU’s Manager of Multimedia Services, said: “As a communications vehicle, it has cleared up the clutter in the hallways and allowed us to take down all the paper signs for a significant cost savings over time.”
The unit allows world-wide content to be filtered to relevant courses; for example the U.S. News & World Report RSS feed in the Busch Student Center and the NASDAQ feed in the John Cook School of Business.
Furthermore, video coverage from SLU-TV, the university’s student-run television station, will be fed across the network.
It is hoped and expected that the university will add more touch screens
in the future.
Digital Signage in the transport industry is of no new relevance due to its presence in airports with self-service kiosks, digital signs in terminals and digital boards with arrival and departure information to keep travellers up-to-date.
But it is the manifestation in public transports that is leading the way; and the rest of the transportation industry that is catching up.
How is interactive/ touch screen digital signage used in taxis?
- Customers can play games to pass the time
- Credit-card payment
So what are the advantages of digital signage in taxis?
- Makes the experience easier and more interactive for customers
- For long journeys it defeats boredom
- It is more convenient for customers so they don’t have to carry cash around with them
- If you have run out of money you can still afford to get home
Because digital signage has become so versatile and affordable, it can be used in taxis as a credit card terminal with the screens used as interface software; increasing the number of credit card payments in a cab through the payment screens.
Back in 2007, cabbies in New York threatened a two-day strike when they were forced to accept credit card payment.
Digital Signage can really aid the taxi driver themselves too as well as the business with it being reported they make more money on tips when riders pay with a credit card than paying with cash.
Although different companies and different countries have their own version of taxi digital signage, all systems have various common factors, such as the average screen size being 10 inches.
It can be used to convey important information like news, weather and sports as well as provide entertainment; featuring interactive touch screens, audio and video.
The touch screen technology is really benefiting the transport industry in a number of ways, so why not jump on board the band wagon and install digital signage in your business with Protouch today.
This is due to the fact that adults that are deaf from birth react more quickly when seeing objects than hearing people.
Green is big business and represents a new way to do business, it has a two fold effect and helps improve the bottom line whilst helping the environment. Now digital signage kiosks and enclosures are going green.
There is a movement in the kiosk and enclosure manufacturing industry for greener products, these units will be manufactured from renewal materials and will not damage the environment as previous units did. Coupling this with cutting edge dynamic signage is a winning solution.
There are three key steps to follow: ??
* Adhering to RoHS (Restriction of Hazardous Substances)
* Using recyclable material
* Reducing power usage
In July 2006 a policy was implemented in Europe for RoHS (Restriction of Hazardous Substances), this policy was soon accepted within the businesses throughout Europe and into Asia.
This new policy was seen as a problem by some manufacturers, as it limits the amount of lead and mercury in a particular product as well as specifying which type of flame retardants to use.
The policy was one reason a company decided to buy back any kiosks or enclosures they were replacing and recycle them, by sending the old kiosks or enclosures to a specialised company that melted the steel and plastics then re-processed the product so it could be used again.
This is the way forward, with greener digital signage kiosks everyone wins including the planet!
Content strategies and discussions will dominate the launch of new networks and the re-thinking of older networks. Content began to rise to the top of the agenda in 2009 and now in 2010 it takes a front and centre seat.
No matter what shape or size the display is, content is the fundamental element which ultimately leads to the very success, or failure, of a digital signage deployment. Some of the greatest success stories for brands in 2009 have been achieved by creating content that is relevant to the experience and activities that the consumers are engaged with at the time of interaction.
Keith Kelsen, author of “Unleashing the Power of Digital Signage” and CEO of the 5th Screen, says:
“Any team that is operating a digital signage network or is planning a network has a unique opportunity to bring excellence to this emerging industry and set some precedents. We can see this already in the work of some networks that have focused on research with innovative approaches using content as the source and cause for relevant messaging that is useful, helpful and provides a positive experience for the viewer.
“Content for DOOH will stand alone during its creative production, but content will have more continuity in 2010 with the other four screens (cinema, TV, PC and mobile) to echo its message across the digital landscape of screens. As for every screen that is put into this new landscape, it will be the experience that the consumers will take away, and what better way to impact that experience than with great content.”
Sir Alan will be proud. Yasmina Siadatan has sealed her first digital signage deal since winning The Apprentice last summer, landing herself a six-figure role in the Knight’s renowned company.
Yasmina closed the five-year deal with Great Ormond Street, the U.K.’s leading center for treating sick children, which will see Sir Alan Sugar’s firm install touch-screens throughout the London-based hospital in high-traffic areas such as waiting rooms, corridors, coffee shops and restaurants.
“Our digital signage screens are allowing hospitals and doctor’s surgeries across the country to communicate with patients and keep them informed on a range of important health issues,” said Yasmina.
The Apprentice returns to our screens for series 6 in June 2010.
Digital media in the restaurant world is not a new phenomenon.
Displayed across many bars, restaurants and pubs are wide screen televisions, which often broadcast news stations, music channels or big matches and games.
As more and more restaurants adopt the new digital trend, many are finding new and exciting ways to get the best out of digital signage to enhance their business and increase sales.
In fact many restaurant owners have experienced how powerful digital signage can be. Not only has it driven customer sales out the window, it can also improve the restaurant and make it better for everyone to work in.
Inform customers of specials
Digital signage can display a range of promotions and deals that your restaurant has to offer.
The digital signage boards can allow restaurant owners the opportunity to display more promotions and deals through a rotation system with a minimal amount of effort.
All good restaurants understand that the use of branding inside the restaurant is just as important as the food.
Displaying visual images of your food is a great way to promote the food rather than just simple descriptions in the menu. Images of happy families and smiling faces can also trigger a better and more influential and happy atmosphere into your restaurant.
Self-service ordering and tableside media
Allowing customers to take control of their own environment, can leave customers feeling relaxed and not rushed when coming to your restaurant.
Installing a user-friendly self service kiosk, which gives the customer control and convenience when ordering their food can help the efficiency in how your restaurant is run.
Entertainment and ‘wait warping’
Customers who are entertained while they are waiting for their food generally don’t notice the wait.
Using interactive signage gives them something to do, making your customers feel happy and satisfied with their visit to your restaurant.
For more information and what you can get out of digital signage in your restaurant, visit www.protouch.co.uk
A trip to the doctor is something most of us prefer to avoid, using poor excuses to get out of making a visit to the surgery.
Many of us have built up fears from our early years whether it be sitting in the dreary waiting room, to sounding like a hypochondriac to our doctor about our flu symptoms or stomach bug that has been going on for weeks.
With many people getting on with their daily lives without visiting their doctor, many illnesses and viruses which can easily be cured are going unnoticed as people hide away from the visiting the dreaded doctors surgery.
With this in mind, many hospitals, doctors surgeries and nursing homes are looking into new and improved ways to make their environment more people friendly and useful to patients whatever their trip is for.
And many are finding that technology is the way forward.
Technology in the medical world undoubtedly proves a massive hit with patients walking into a treatment centre looking to find help and advice. Patients are much more comforted in seeing that their doctor or consultant is equipped with the latest and greatest medical technology, showing that they are keeping up with the times.
And the same goes for digital signage in the medical world too. The move to use digital signage in the surgery or waiting room can enable doctors and staff at the surgery to keep patients up to date with information and maintain a strong communication throughout.
On top of this, digital signage is proven to be flexible, visually dynamic and engaging, allowing administrators to update, amend and delete content at a moments notice.
Digital signage has also enabled hospitals and surgeries to inform, educate and entertain their patients under a variety of different circumstances.
It can be used to give information to confused patients struggling to understand about their medical problems, as doctors jargon can often be difficult to understand if you aren’t in the medical profession yourself. Digital signage can eliminate this problem by displaying an array of information on repeat, which customers can read and soak-in while waiting for their appointment to begin.
It can also soothe the nerves of a young girl about to go in for an operation to have her tonsils taken out, displaying animations and text to keep her entertained, rather than a three month old magazine which is often left tattered and unappealing to patients at the hospital.
Surgeries and hospitals can also take that technology leap a step further by installing touch screen technology, which can be used to sign patients upon arrival of their appointment, or as a point of information providing patients with medical advice about health matters which affect them.
To make sure that your surgery is in top technological form, visit Protouch for more information about digital signage and how it can help you!