The retail marketing sector is constantly expanding and pushing boundaries further, and there’s no better place to keep abreast of all the new, exciting changes in the industry than at the In-Store Show 2010, where Protouch will be exhibiting.

We’ll be situated in the The POPAI Digital Store, a brand new feature at the show which is designed to take visitors on a journey through the latest in digital media in retail. It’ll packed with innovations and solutions so you can leave with ideas and solutions to apply to your brand, store and product.

The Store will be a fully merchandised mock-up retail space showcasing excellence within Digital Media in Retail. The exciting and interactive area will be split to depict different retail sectors to give you the sensation that you’re in ‘live’ retail environments.

The event takes place over two days later this month, 29th-30th June to be exact, at London’s prestigious Grand Hall in Olympia.

There will be loads of great presentations and marketing methods discussed, with leading industry experts debating statements such as:

  • Retail marketing is about more than in-store – it embraces the entire Shopper Journey whether in the home / out and about / in the store
  • Retail marketing targets shoppers and consumers – they are not the same and must be treated differently
  • Retail marketing offers deeper understanding and insight into shopper behaviour than traditional media
  • Retail marketing is poorly aligned with competing agendas among retailers / brands / agencies which is holding back the development of the sector
  • Retail marketing is about more than just sales promotion/ POS – it covers awareness / preference / purchase / loyalty / advocacy and is as relevant for building brands as driving sales
  • Retail marketing should recognise the value of brands in creating differentiation and experience (vs. retailer clean store policy)

You can attend this great event totally free of charge by printing off your ticket here (saving £20!)

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