Let’s face it; shopping with children can be a nightmare! The child doesn’t want to be there, the parent just wants to shop and the whole experience can be a disaster for the child, parent and the store owners.
When it comes to shopping most people like to take their time, browsing through the products to see what they need and not feel too pressured to buy. When they are shopping with their children who clearly don’t want to shop, and make it known, it can be a huge struggle for parents to get all their tasks done, usually leaving early to keep their children happy.
This stressful situation has a knock on effect on you, the shop owner, who loses custom because adults with children are under pressure to put their children first.
And with the school holidays in full swing, many parents’ are having to drag their kids around the shops in order to get their weekly shopping which most of the time doesn’t go down too well with the little ones.
Which brings us nicely onto the features of a self service kiosk. A kiosk system deployed into a store is designed to allow consumers to conduct tasks, view products and services etc in order to make their shopping experience easier, faster and with less hassle.
Many companies around the world have installed kiosk systems to allow users to get daily tasks done a lot quicker and providing a new type of customer service.
However while this type of kiosk is a very efficient and very reliable system, when it comes to children the whole kiosk usage needs to be played in a very different court.
For example, if a parent is off shopping with their child and the child clearly doesn’t want to be there, you often see the adult distracting the child with toys, treats or the promise of a present if they behave themselves throughout the shopping trip.
So why not provide a solution that will effectively help everyone? Installing a children’s kiosk can not only keep a child entertained, but it allows the adult – your customer – to relax while they shop, browse through the products knowing that their child is being kept happy and entertained. And in the long run, this could potentially lead to a sale of your goods because the customer has more time to browse through your products.
To give you an idea of what we mean, here are a few examples of children’s kiosks already deployed in stores, and the effect they have had on the store, customers and their children as a whole.
Peek-A-Book is an innovative and creative kiosk that gets children excited about reading. Featuring audio-visual presentations highlighting new to classic books, children are enticed by the kiosk to find out more and further buy or borrow the book to see how the story ends.
At present the kiosk is deployed across five libraries in Pasadena featuring different books that kids will love and enjoy.
Generation Cures Kiosk
Situated at the children’s hospital in Boston, the staff decided to deploy an interactive kiosk system for visitors and patients to play and make their time in the hospital a little more uplifting.
The kiosk engages children through online games, animated stories and patient-directed videos.
For example, the kiosks animated Zebrafish series – named after the small, yet very powerful, transparent fish perfect for studying disease – tells the story of friends who form a rock band. When a band member falls ill the kids begin to see how they can use their music to help their sick friend.
Two, huge vertically mounted screens invite children behind the scenes with three Giant Panda-based stories of Zoo science; veterinary medicine, reproductive science and animal management.
Whatever you need a kiosk system for, make sure you consider your customer and their needs and requirements. Stepping outside the box with a child kiosk can really help your customers in the long run, and potentially bring more sales to your business.