When running any business it is important that the products and services in your store are specifically placed and delivered at ease to your target market.
For instance if you own a toy shop, you are highly unlikely to put the expensive life-size toy train on the top shelf away from tiny childrens eyes. Instead, you would have it centre stage, in the middle of the store so children can test it out and beg their parents to buy the toy giving you the perfect sale. And the same goes for self service kiosks.
Self service kiosks should be a welcoming invite for customers arriving at your business. Whether you are selling products or offering services, information or advice, a self service kiosk should stand out and scream, ‘I am here and I can help you!’
Not only this, the content on a self service kiosk should lend a hand to all your customers, particularly parents who may have their kids in tow. Picture the scenario.
Family day out to the shopping store and Mum needs to buy a new pram for the new baby on the way. With mum, dad and two children in tow, the family head to the shops knowing that in about one hours time the children are going to be bored…and very stressful.
They arrive at the store to find all the staff preoccupied on the till or with other customers and they need to find information about a certain product and what it includes. The kids are getting agitated and would much prefer to be at home and start to cause hassle for the parents.
Generally the parents would get too stressed to wait, leaving the store without their desired purchase and you out of pocket.
Solution? A self service kiosk which can provide all the information available about the product, the price, alternative and added items, opportunity to purchase at the kiosk or pre-order online, and most important, a happy customer.
Customers like to come into a store and get the best service possible especially if they have a busy lifestyle. They don’t want hassle or fuss and would much prefer to be in and out as soon as possible. Yet this cannot happen if their are no alternative services available if all your staff are pre-occupied.
A fantastic example of a store who implemented self service kiosks in to their company is UK baby website, Kiddicare. Kiddicare wanted to expand their multi-channel marketing strategy and installed Protouch’s award-winning kiosk to improve in-store offerings by allowing customer to purchase individual brand merchandise via the kiosk.
The kiosk model used was the Xen X5 with 19” touch screen, Verifone Secura chip and pin unit and an 80mm receipt printer, each one looks very cool with an individual full cover branded laminate. The software was produced by K3, who partnered us in the Kiddicare solution.
Tom Quarry, managing director of Protouch commented, “The Protouch and K3 kiosk solution leads the way for the retail sector by showing a glimpse of the store of the future. Our kiosks make the sales process faster, simpler and hassle free, so much so that customers are spending 4x more at the kiosks than they are at Kiddicare’s tills”.
So don’t leave your customers waiting around in the aisle’s any longer and contact Protouch today to find out about how your business can benefit from a self service kiosk.
Protouch have been shortlisted at the Retail Week Technology Awards for their innovative self service kiosk range, for No.1 UK nursery supplier, Kiddicare.
The X5 Kiddicare kiosks have been shortlisted, alongside three other entries, to win the EPoS Intitiative Award.
The touch screen technology was created by Protouch ad K3, using the award-winning Xen X5, to provide greater functionality and clear benefits to both Kiddicare’s business and its customers.
The awards ceremony is due to take place on June 16th at the prestigious London Hilton on Park Lane, which will see hundreds of experts and professionals in the technology retail industry come together to celebrate the developments of innovative technology.
Tom Quarry, Managing Director of Protouch, said, “This is the third time we have been shortlisted for an award and we are delighted at the success of the kiosks and the industries recognition that we are leading the way for in-store EPoS kiosks solutions.
“We are continually working alongside other companies to provide solutions for their customers’ retail needs and are now developing new EPoS solutions such as are new Xen X4, which is being trialled by several big brands and looks to have great success also.”
The arrival of Protouch’s Xen X5, has been a saviour to many companies looking to increase the use of interactive technology to improve their business.
The self service kiosk is so advanced and innovative in the touch screen technology world, that it has just been shortlisted at the Retail Week Technology Awards for their recent kiosk range, for the UK’s biggest nursery supplier, Kiddicare.
The Xen 5 is graceful and professional in style and shape, with a stainless steel body and scratch resistant surface, complete with brushed stainless steel poles with spacers.
The beauty of the X5 is that it can be customised to a businesses wishes and desires, ranging from a customised vinyl logo to a full colour graphic covering front and/or back of the kiosk.
The self service kiosk is great for businesses who continually need to update their information on products or services in-store. That way, if your staff members are busy or with another customer, visitors to your store are able to access the self kiosk as a point of information, with access to all your services and products.
The self service kiosk can also be used as a self service point for customers to purchase their items via the kiosk. Kiddicare used the kiosks for this purpose after they found that their website was receiving larger orders than that of their store due to the selling optimisation of the internet.
They found that they could feature related our similar products via the kiosk when customers purchased their items.
The X5 has a crystal clear LCD touch screen that is resistant to dust and fluids, making it the perfect product to be used in public areas, for example, schools, hospitals, high traffic trade shows and demanding museum and heritage environments.
If you are interested in the award winning X5, visit Protouch to find more information and advice about the product and its features.