Touch-screen kiosks have truly found their place in the commercial world, bringing mass revenue and improved customer service to the retail, travel, and public sectors. A favourite of major chains and large international brands, kiosks are slowly being embraced by the independent business sector, gaining a presence in small shops and family businesses.
But that doesn’t mean that every kiosk installation will go as planned. Without the right combination of tactics and retail strategy, your kiosk installation could easily fail. These two tactics have helped other retailers successfully implement kiosks into their sales process, and now they can help you do the same.
1. Pick the right location
Location is everything. Place your kiosk in a dark, hidden corner and it will rarely be used. Place it in a high-traffic area and you’ll find it becoming an inconvenience, distracting shoppers and causing queues. The key to a successful kiosk deployment is placement; choose an area in which customers can search for information without standing in the way of others.
2. Offer the right information
Kiosks shouldn’t be your entire customer service strategy, nor should they make up the bulk of your store’s interaction with customers. Provide enough information to build interest in your products and services, but ensure that human interaction remains part of the sales process.