We wrote a previous blog post about how touch screen technology is aiding the sport industry, in terms of golfing.
However, other parts of the sector are also using kiosk technology like marathon running.
Marathons are long-distance running which can vary from 10 to over 26 miles. It was one of the original Olympic events in 1896 and nowadays more than 500 marathons are contested around the world every year.
Due to its popularity, technology has been incorporated into the sport to improve organisation, efficiency and consumer experience.
This is the case in South Carolina, America.
Touch screen kiosks have been deployed at the end of the 14th annual Bi-Lo Myrtle Beach marathon to allow the runners get faster results which helps them see their ranking times quicker.
It also makes it more fun for spectators to watch too because they are able to track racers throughout the 26.2 mile run.
Dubbed the Jaguar, the system which was created by Innovative Timing Systems of St. Louis, allows racers to use a phone app to get directions to the start line, watch them-selves cross the finish line on a giant LED video screen and receive race results via text message.
Apparently it works by placing a disposable timing chip on the back of runners’ bibs, different to previous years of placing it on the shoe.
Kurt Hansen, creator and chief executive officer of Innovative Timing Systems, said: “The nice thing about it is the runner doesn’t have to think about it. It’s not like they have to put it on their shoe or ankle. They’re going to wear a bib anyway.”
The chip enables the runner to get a real-time result so when they cross the finishing post they can view the time there and then on the video screen. And they could print them to take home.
Friends and families that are watching on the side line can follow and monitor their progress throughout the race too, as split times at certain key distance intervals of the race are transmitted, also in real-time, to kiosks located near the finishing line.
The racers were greeted with congratulatory messages displayed on the kiosk upon their finish, as fans could key them in to surprise them.
Benefits to using a kiosk in the sport include;
- Simpler timing system than ever before.
- Better health and safety so you can keep track of every single runner and where they are, in case they collapse from dehydration or exhaustion.
- Less confusion of who has won a race if there is a tight and close finish between two runners.
- Greater public interaction, so they feel involved and empowered.