Print media is in trouble. After firing over 500 staff just four years ago, leading newspaper The New York Times is attempting to further cut costs, passing risk onto distributors and limiting the amount of free content published on its website. It’s a story that’s remarkably common amongst newspaper publishers, and it’s one that many believe could spell the end of the daily publishing industry.

But a growing number of publishing industry insiders are telling quite a different story. Inspired by the potential impact of touchscreen devices such as Apple’s iPad, many publishers are reconsidering their decision to write the internet off as a zone outside the realm of profit. Aiming to replace the ‘free content’ online mantra with one a little more sustainable, many publishers believe that paid iPad and Amazon Kindle subscriptions could help newspapers monetize their online presence.

The Guardian

currently publishes content through its own iPad application, charging subscribers an affordable £16 monthly for the privilege. As content on the iPad is readable almost anywhere, the newspaper hopes to replace near-free online content with a more portable paid version.

Over five UK-based newspapers have their own iPad and iPhone applications, each available in a  range of monthly subscription or one-off pricing options. We suspect more will follow, aiming to capitalise on the device’s popularity and potential to introduce new income into a financially stagnant industry.