Touch screen kiosks, PC’s and monitors can be used for a variety of industries, features and on a global scale. They can also be beneficial at all times of the year but what specifically makes them helpful during the summer period?
A number of sectors are strained during the summer, more so than in winter months, and these can take advantage of touch screen technology. Here is a guide from the experts at Protouch.
The UK climate at present is rather dismal with high winds and rainfall so it is no wonder why so many Britons are flocking abroad for some sun, sea and sand. An increase in vacationers can put a lot of strain on airports in terms of the number of passengers flying but kiosks can help by offering self-service checkouts.
Kiosks allow travellers to check in without staff assistance, if they have no hand luggage, as well as print out their ticket. This can reduce queues which can rise during busy summer periods.
Similarly, Britons looking to get away via a train during the six-week holiday can do so quickly and easily by printing out their own tickets at self-service units at train stations.
There will be an increase in consumers visiting shopping centres and malls during the summer to up-to-date their wardrobes for the sunny season. Shopping environments can easily become crowded which is where kiosks can help. They offer wayfinding features to help customers get around the precinct as well as find particular stores.
Another feature which can prove useful for retail during the summer is self-service ordering, so people can skip the long queues and browse and purchase products by themselves. Moreover, loyalty is key too for businesses to retain customers and kiosks deployed around the centre can display special offers and deals to boost sales.
Restaurants and hospitals can experience a surge in visitors over summer. With more people sitting in beer gardens drinking, and children playing outside, more accidents can occur so hospitals can witness a rise in casualties walking through the doors. The heat can be overpowering for some citizens and a whole host of reasons can contribute to hospital wards being busier.
Furthermore, the glorious sunshine can result in more families going out to eat and dining alfresco. Service kiosks can help by taking orders of meals and drinks, reducing queues and getting the hot food to the consumers quickly. Customers can even pay for their food without a staff personnel required.
Digital Signage in the transport industry is of no new relevance due to its presence in airports with self-service kiosks, digital signs in terminals and digital boards with arrival and departure information to keep travellers up-to-date.
But it is the manifestation in public transports that is leading the way; and the rest of the transportation industry that is catching up.
How is interactive/ touch screen digital signage used in taxis?
- Customers can play games to pass the time
- Credit-card payment
So what are the advantages of digital signage in taxis?
- Makes the experience easier and more interactive for customers
- For long journeys it defeats boredom
- It is more convenient for customers so they don’t have to carry cash around with them
- If you have run out of money you can still afford to get home
Because digital signage has become so versatile and affordable, it can be used in taxis as a credit card terminal with the screens used as interface software; increasing the number of credit card payments in a cab through the payment screens.
Back in 2007, cabbies in New York threatened a two-day strike when they were forced to accept credit card payment.
Digital Signage can really aid the taxi driver themselves too as well as the business with it being reported they make more money on tips when riders pay with a credit card than paying with cash.
Although different companies and different countries have their own version of taxi digital signage, all systems have various common factors, such as the average screen size being 10 inches.
It can be used to convey important information like news, weather and sports as well as provide entertainment; featuring interactive touch screens, audio and video.
The touch screen technology is really benefiting the transport industry in a number of ways, so why not jump on board the band wagon and install digital signage in your business with Protouch today.